What is Pappus?
Pappus is an approval-gated AI marketing operator for SMBs. It drafts your weekly marketing content across 9 publishing channels and waits for a one-click human approval before anything goes live. There is no autopilot, no auto-DM, and no auto-reply path anywhere in the product.
- Publishing channels
- 9
- Human approval
- Required on every post
- Content credentials
- C2PA on every AI image
- Data-deletion SLA
- 30 days (GDPR Art. 17)
Channels we draft
- X (Twitter)
- Blog (HubSpot, Webflow, Ghost)
- Newsletter (Beehiiv, Substack, Resend)
- Email outbound
- Lead magnets
- Landing pages
What makes it different
- Approval-gated by default. Nothing can reach a publish call without your explicit
approved— and every approval is cryptographically signed and audit-logged. - Substantiation Mode on every tier. Each claim in a draft is checked against your tenant-owned Claims-DB; unsupported claims are auto-hedged or annotated
[citation needed]before a human sees them. - Cryptographic provenance. Every AI-generated image and video carries a C2PA manifest signed by a real certificate. Anyone can verify origin.
- Multi-tenant from day one. Per-tenant Row-Level Security on every database table. Your data is never used to train models.
The problem
Modern marketing asks more than any small team can give.
The volume is unsustainable
Twelve channels, weekly cadence, every funnel stage. No two-person team can keep up.
Agencies are slow and expensive
Six-week onboarding, monthly retainers, and you still review every draft.
Generic AI sounds generic
Off-brand, unsubstantiated, and indistinguishable from every other prompt.
How it works
Three steps. Ten minutes a day.
- STEP 01
Tell us about your business
A 10-minute conversation captures your voice, your audience, and the claims you can back up.
- STEP 02
We draft your week
Across LinkedIn, Instagram, X, Facebook, blog, email, landing pages, and lead magnets. On voice. On brief.
- STEP 03
You approve. We publish.
Skim the queue on your phone. Approve, edit, or refine. Nothing leaves until you say so.
Approval signed & audit-logged
Drafted by AI.Approved by you.Published with provenance.
No autopilot. No auto-DM. No surprise sends. Every publish is a decision you made — recorded, signed, and yours to prove.
What you get
A full marketing operation. One operator.
Multi-channel drafts
LinkedIn, IG, X, Facebook, blog, email, landing pages, lead magnets — drafted on the same brief.
Brand-faithful voice
A memory flywheel keeps tone consistent week to week, without a style guide PDF.
Verified claims
Every claim is checked against your facts. Unsupported claims are softened and flagged.
Content credentials
Every AI image carries cryptographic credentials proving its origin.
Signed approvals
Every approve action is signed and audit-logged. You can prove who said yes.
Calendar & launches
See the week. Drag to reschedule. Launch sequences in one click.
Performance feedback
Top performers, by-pillar trends, what's working — written in plain English.
Concierge chat
"Plan something for the launch on the 15th." It does.
Owned-channel pages
Branded landing pages and lead magnets that match your kit, ready to ship.
Who it's for
Best for SMB operators who review every send.
Pappus is built for founders and small marketing teams that need multi-channel weekly output but won't compromise on review. If you're an agency or a 50-person marketing org, we're probably not the right tool yet.
- Solo founder shipping every week
- You write LinkedIn + a weekly blog post in your own voice. Pappus drafts both on the same brief, hedges any claim it can't substantiate, and queues for your approval in one place.
- SMB marketing team of 2–3
- You manage 5+ channels on a weekly cadence. Cascades let you approve a LinkedIn → blog → newsletter → email sequence with one decision and per-node stagger.
- SaaS founder defending claims
- Substantiation Mode checks every metric and quote against your tenant-owned Claims-DB. Unsupported claims are auto-hedged or annotated [citation needed] before a human sees them.
- Regulated industry shipping AI imagery
- Every AI-generated image carries a C2PA manifest signed by a real certificate. Anyone — regulator, customer, auditor — can verify origin with c2patool.
Trust by design
You're in control. We make that visible.
We built Pappus for the founder who has to defend every send. The trust posture isn't a settings page — it's on every card.
Nothing publishes without your approval.
Every draft waits in a queue. Approve, edit, or block — on desktop or phone.
Every claim is checked against your verified facts.
If we can't back it up, we soften it and flag it for you.
Every image carries cryptographic content credentials.
Anyone can verify an image was generated for your brand, on a specific date.
Pricing
Pay for what you ship.
Cancel anytime. Approved drafts always belong to you.
FAQ
Frequently asked questions
Who owns the content?+
You do. Every draft, every image, every approval log. Export anytime.
What happens to scheduled posts if I cancel?+
We pause publishing immediately and hand you a complete export of upcoming drafts.
How long does onboarding take?+
About 10–15 minutes. A short brief, a conversation, then we draft your first week.
What if I don't like a draft?+
Edit it, refine it with a comment, or block it with a note. We learn from every action.
Will it sound like me, or like a robot?+
Voice is calibrated from your samples and tightened every week. Most users stop editing copy after week three.
Is my data used to train models?+
No. Your brand, claims, and content stay isolated to your private workspace and are never used to train AI models.